Should Your Company Stop Print and TV Ads Altogether?

Developing an effective advertising campaign can be difficult to do, and the unfortunate truth is that your advertising efforts may need to regularly be revised. Everything from your advertising message to the format that you deliver it in should be reviewed from time to time, and changes should be made to your advertising campaign so…

Growth Industries–How to Gauge the Real Deals From the Busts

Growth industries offer the potential to create millionaires out of everyday people and launch empires for business entrepreneurs. Yet, the dark underbelly of growth industries is that some of them are bubbles that wreak financial devastation when they burst. Think of the dotcom bubble, the housing bubble or even the beanie baby bubble. Gauging a…

The Sky Is the Limit for the IT Industry and Data Centers

In the always-exciting and ever-changing world of Information Technology, cloud computing is the biggest buzz word of the decade. It’s no wonder with increasing internet connection speeds, growth of mobile devices and a continuous demand for cheaper processing power and storage that data centers – the home of cloud computing — around the world have…

Will the NBA Create a New Financial Windfall by Allowing Logos on Jerseys?

In March, new NBA Commissioner Adam Silver told those gathered for the 2014 IMG World Congress of Sports that placing corporate logos on player’s jerseys was “inevitable.” When asked about the timing of such a move, Silver predicted “it will happen within the next five years.” He also said it could create as much as…

Innovation in the Business of Healthcare

Much of the innovation surrounding healthcare markets over the past few years has been legislative innovation–rather than technological or business advances–as the precepts of the Affordable Care Act have gradually come into effect in the United States. However, this doesn’t mean that there hasn’t been any activity with regard to using technology to better deliver…

Are Health Businesses Overtaking the Food and Recreation Industries

With government organizations like the FDA falling down on the job of protecting our nations health, there is a vast market opportunity for health based business models to meet the demand of concerned consumers. Since diet and exercise are considered by many to be the two primary keys to improving one’s health, it is no…

5 Examples of Companies Going Under Because of Lack of Insurance

You’re a business owner, and the day-to-day uncertainties of managing your business are a constant reminder that anything can go wrong on site, off site, with customers and employees. Without liability insurance, planning for safety is like throwing a 50-yard touchdown pass with no wide receivers in sight. Liability is the protection needed that can…

The Target Effect: The Effects of Mishandling Consumer Information

When George Dayton founded Target in 1902 as Dayton’s, he ran his business with strict conservative morals that forbade the selling of alcohol and absolutely no business-related activities on Sundays. Dayton’s business model relied on hard work, sacrifice, and following the rules and it is a framework that has led the Target Corporation to phenomenal…